It goes without saying that customer engagement is one of the keys to building long-term customer loyalty and revenue streams. Larger companies spend billions on it, but it’s something that’s beneficial to all businesses big and small. I recently read a post on the site blogtrepreneur.com that looked at some of the top customer engagement strategies for small businesses. Here’s what they had to say:
Engage your local audience: Most small businesses exist in one specific region, so focus on your local audience. Put plenty of effort towards engaging your local customers through localized content and becoming directly involved with the community.
Engage with social media: Social media is one of the best ways for companies to interact with customers outside of a brick-and-mortar shop. Company social media representatives are able to directly interact with individual customers and receive quick and direct feedback on products and services quickly and easily.
Create engaging content: Consider creating content that supplements your products and helps keep customers engaged. This is actually pretty easy to do, and can translate to something as easy as a snappy blog post or engaging YouTube video. Just make sure that it’s entertaining, but also creates value.
Track engagement online: If your company does a lot of online work, track your engagement online. With tools like Google Analytics, it’s actually pretty easy to track what pages people are visiting, and which files they’re downloading. Various social media pages also have their own analytic networks that allow you to track engagement.
Expand your business: Customer engagement allows you to reach people in markets you never could have before, especially in the digital age, when anybody with access to the Internet could be a customer. By engaging with consumers in far-away markets, you can create new revenue streams you never would have thought about otherwise.