It’s hard to believe, but it’s now officially summertime. The summer is a slow time for many different businesses, and indeed there’s a stereotype that businesses kind of shut down in the month of August. But the summer also poses as an interesting opportunity to attract new clients in unique ways that you might not have time to do otherwise. I recently read an article by the business blogger Barbara Weltman who shared 10 ways you can make the most out of your extra time this summer. Here’s what she had to say:
Set summer hours: Across various industries, the “summer Friday” is becoming more and more popular. Office hours may end mid-day on Friday, or you can have some extra days off. Summer hours is a great perk for your staff, and they’ll be sure to appreciate it.
Review your marketing strategies: The down time over the summer could give you the necessary hours to develop your company planning. Review your marketing budget and your activities for the final half of the year. Depending on your business, you can wait until after Labor Day to launch any major marketing activities.
Talk with your accountant: Now that you’re halfway done with the year, you can chat with your accountant and review your company’s revenue and expenses, then project them for the balance of the upcoming year.
Train: Plenty of businesses change and develop rapidly. To make sure that you and your employees are up-to-date and your knowledge isn’t outdated, set aside some time to train.
Have fun company summertime activities: Summer Fridays are great, but if you want to foster teamwork and company spirit, then use special events to bring employees and their families together. Picnics and cookouts are often pretty cheap, and serve as a great way to bring people together.
Get involved with the community: By sponsoring local events, particularly charity events, you’ll be able to get the word out about your company. It’s also a great way to foster teamwork.
Revise your business systems: Policies and procedures allow you to efficiently run your company. Take the time to critically review your existing policies so that you can make changes.
Revamp facilities: If your workspace needs some sprucing up, then this is the best time. Some studies have suggested that an improved office design can actually lead to better employee retention.
Expand social media exposure: Social media serves as a great boon to your company. However, it takes time to figure out what works and how to make it work. Luckily, you’ve got that time! Take a look at your existing social media presence to see what’s working or what needs to be improved.
Take a vacation: If students have summer vacations, what’s to say that you can’t have them? Plenty of people don’t take the vacation time allotted to them, particularly business owners. But if you don’t take all your vacation time, then you’re working for free. And you know what? If you take vacation time, then you’ll be able to recharge and then work harder when you get back.