It goes without saying that women’s fashion has never really been my thing.  Therefore, when I first heard people talking about Stitch Fix, an online personal styling service for women, I didn’t give it much second thought.  However, I just came across an article about their business model, and it’s really interesting.  Here’s how it works: you sign up, fill out a lengthy questionnaire about your style and body, and then a box of clothing appears at your doorstep.  You can then decide which pieces you want to keep, and which ones you want to return, without even being charged.

While I don’t know too much about shopping for women, I do know how stressful Stitch Fixshopping can be for women.  There are an overwhelming number of options, none of which fit.  The author of this article chose to discuss Stitch Fix because she was a big fan of all of the “personal touches” that the company does.  Even if it’s a big brand, hey take the time to create a specific “fix” and experience for everybody, establishing a very positive relationship with their customers.

The CEO of Stitch Fix spoke about how her company is focused on eliminating the anxiety that comes from shopping.  They want to take the “guesswork” out of shopping and send women the perfect items.  Because customers have several days to try things on, they can get feedback from people whose opinions they trust.

No doubt, we all live in a busy world, but taking the time to get to know your customer and consumers is important for creating a loyal fan base that equals not only more clients, but consistent clients.  Stitch Fix gives customers a questionnaire, “The Style Profile”, that gives stylists everything they need to prepare a shipment of clothes for them.  It took them a while to figure out which questions worked and which ones didn’t.  After somebody fills out their “Style Profile”, the team looks at their social media accounts and follows up with the customer with a survey about how they can do better.  Such an approach serves to personalize the experience with the customer, something that is severely lacking in the modern, digital age.  Successful businesses focus on customer service, which makes the customer feel special and respected.

It can be difficult to offer a truly personalized human touch to each client, especially when you’re dealing with scaling and growth.  But Stitch Fix has worked to grow and scale their operations to effectively ensure the quality of what they’re doing and maintain a personal connection with each and every client.